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by Guy Rombouts
Sun Dec 08, 2013 12:34 pm
Forum: Econometric Discussions
Topic: Brand volume source: expansion or competitive gains
Replies: 2
Views: 2183

Re: Brand volume source: expansion or competitive gains

Hi,

below the simple file with the volumes (in liter) of differents brands.

Regards,

Guy
by Guy Rombouts
Fri Nov 29, 2013 1:35 am
Forum: Econometric Discussions
Topic: Brand volume source: expansion or competitive gains
Replies: 2
Views: 2183

Brand volume source: expansion or competitive gains

Hi, I am looking for a rather straightforward model to assess to split the sales evolution of a brand into the part they capture from market expansion, and the part they capture from competitive gains. Straightforward is important as is t denstined to be used by non-econometric experts (students) Le...

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