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- Thu Dec 01, 2016 10:06 am
- Forum: Econometric Discussions
- Topic: General interpretation of Marketing Mix models
- Replies: 0
- Views: 5111
General interpretation of Marketing Mix models
Hi, This question is about interpreting Marketing Mix Models, to present to an average "senior management"-type group. I'm trying to understand the process of going from a model to presentation for Marketing Mix modelling, and I'm hoping someone can give me some pointers. Specifically, I h...