GBASS
Posted: Tue Jun 21, 2011 11:08 am
This thread is for the GBASS Add-in that estimates the Generalized BASS model (see Bass, F. M., Krishnan, V. T., and Jain, D. C. (1994) "Why The BASS Model Fits Without Decision Variables", Marketing Science, 13: 3, 203 – 223.).
This add-in was written by Trubador.
This add-in was written by Trubador.